Proton will then get the approval to produce the hybrid MPV after it obtains final certification from the Malaysian Institute of Road Safety Research (MIROS). As for its introduction into the market, Syed Zainal hinted that the vehicle would arrive sometime in 2012. “We hope the car goes to the public by next year,” he said.
Elsewhere, the company says it is confident of surviving in a fully liberalised market, and was prepared to face challenges when the planned liberalisation of the domestic automotive industry comes into play by 2016.
Proton has been prepared for this for a long time, according to Syed Zainal. “We have a five-year journey and whatever we do, we must make sure the cars become cheaper and its product design and quality get better,’ he said last week.
“We want the company to be more flexible and focus on whatever they do. We have the breadth but not the depth. We want to be better in the way we design, manufacture, sell and distribute our cars,” he stated, and the restructuring would obviously streamline many things and add focus, going forward.